Product Marketing Lab

Fractional Product Marketing Consulting
Principal Mark Zabezhinsky | markzab@gmail.com | 310-597-0899 | New York, NY
Available for 6–8 week consulting engagements
Past Clients & Employers
Alteryx
Gartner
IBM
Intel
Verizon
Salesforce
NYC Gov
LeapFrog

Product Marketing leader with 10+ years driving go-to-market strategy across cloud analytics, AI, enterprise SaaS, and technology consulting. Available for focused 6–8 week engagements to accelerate your pipeline, sharpen positioning, and equip your teams to win.

Cloud Analytics AI/ML Products SaaS GTM Enterprise B2B Sales Enablement Competitive Intel Pricing & Pkg Product Launches
Weeks 1–2 | DISCOVER & DIAGNOSE
Audit existing positioning, messaging, and competitive landscape. Interview stakeholders and customers. Define success metrics.
Weeks 3–4 | DEVELOP & ALIGN
Deliver core messaging framework, buyer personas, and ICP. Facilitate alignment workshops with sales, product, and marketing leadership.
Weeks 5–6 | BUILD & ENABLE
Produce priority sales assets: pitch deck, one-pagers, battlecards, and objection-handling guide. Train sales and SDR teams.
Weeks 7–8 | LAUNCH & HAND OFF
Execute launch plan, measure early KPIs, present recommendations to C-suite, and hand off a repeatable GTM playbook.
Duration:6–8 weeks
Format:Embedded or remote
Deliverables:Defined at kickoff
Works with:PMM, sales & product teams

Revenue-Ready Messaging

Walk away with a complete messaging framework your sales team can use immediately — no internal back-and-forth required.

Faster Time to Market

An experienced operator who has launched $100M+ products takes the ambiguity out of GTM execution so you move faster.

C-Suite Alignment

Structured workshops and exec-ready deliverables that build cross-functional consensus around strategy and priorities.

A Playbook You Keep

Every engagement ends with a documented GTM playbook — your team owns it and can repeat it for future launches.

Sales Momentum

Trained reps, sharp battlecards, and clear objection-handling so your pipeline moves from stuck to closing.

Get in Touch — Available for Immediate Engagement